Enhancing interaction through the effective use of digital distribution is being discussed in many industries, not least insurance. Do 'Market Networks' represent an evolution that will offer enhanced value to all members of the ecosystem?
What’s unique about market networks is that they: Combine the main elements of both networks and marketplacesUse SaaS workflow software to focus action around longer-term projects, not just a quick transactionPromote the service provider as a differentiated individual, helping build long-term relationships Market networks are also unique from a monetization standpoint. They combine the strong network effects defensibility and scalability of direct networks like LinkedIn or Facebook together with the lucrative revenue models of SaaS or marketplace businesses.
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