A great post from Dylan of SoSure highlighting some of the challenges the insurance sector needs to overcome to enhance it's relationship with insurance buyers.
A particular point that stood out for me is that technology is a tool - by itself it is not a solution, but it has the power to free us from the burden of unnecessary admin so we can focus our time on what's important.
The root cause of the insurance industry’s lacklustre reputation is poor customer experience. This applies to all stages of the process - buying, renewing and claiming. As Bain & Co point out, the quality of customer interaction matters. Those delighted by an interaction reward insurance providers with positive Net Promoter Scores. Those dissatisfied, vote with their feet. CEO platitudes aren't going to tackle a problem as fundamental and deep-rooted as that. What’s needed is a fundamental rethink about the way insurance works, and the relationship between consumers and insurers. Then, we need concerted action to make change a reality.
https://blog.wearesosure.com/how-to-fix-a-problem-like-insurance
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